Privacy Policy

Privacy Policy – Bidfuse

Effective Date: June 15, 2025

At Bidfuse, we value your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, share, and secure your data when you interact with our advertising technology, services, and websites.

1. INTRODUCTION

This Privacy Policy outlines how Bidfuse, along with its affiliates and partners (collectively, "we", "our", or "us"), handles information we collect about you when you access our services. This includes our advertising platform, demand and supply partner integrations, lead generation forms, analytics services, and related offerings.

By using our services, you agree to the practices outlined in this Privacy Policy. If you do not agree, please discontinue use of our services.

2. INFORMATION WE COLLECT

We may collect or receive the following types of information through various interactions with our services:

a. Device and Usage Data:

• IP address
• Device type, make, model, and identifiers (e.g., IDFA, AAID)
• Browser type, version, language
• Operating system
• Referring URLs and exit pages

b. Interaction Data:

• Ad impressions
• Clicks and pageviews
• Survey responses or form submissions (when applicable)

3. HOW WE USE YOUR INFORMATION

We use the information we collect to:

• Deliver and optimize advertisements
• Improve targeting and ad relevance
• Prevent fraud and enhance security
• Support customer service and technical operations
• Fulfill legal and contractual obligations

We may also aggregate or anonymize data for internal analysis and business purposes.

4. LEGAL BASES FOR PROCESSING

Depending on your location, our legal basis for processing your information may include:

• Your consent (e.g., for cookies or personalized ads)
• Fulfillment of a contract
• Compliance with legal obligations
• Our legitimate business interests (e.g., fraud prevention, service improvement)

5. DATA RETENTION

We retain your information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. Typically:

• Advertising data: retained for up to 12 months
• Aggregated/anonymized data: retained indefinitely

6. WHO WE SHARE YOUR PERSONAL INFORMATION WITH

a. Publishers and Supply Partners:
We may share engagement metrics with app and website owners to help them evaluate ad performance and audience behavior.

b. Advertisers and Demand Partners:
We provide advertisers with campaign analytics and performance reports. This includes audience targeting insights and attribution metrics.

c. Marketing and Data Partners:
We work with analytics and measurement vendors who help enrich user profiles and optimize ad delivery.

d. Service Providers:
Third-party vendors assist with hosting, analytics, security, billing, customer support, and related services.

e. Affiliates and Group Companies:
We may share information within our corporate group to enhance service offerings and provide unified support.

f. Legal Requirements:
We may disclose data when required by law, legal process, or to defend our rights or property.

g. Business Transfers:
In the event of a merger, acquisition, or asset transfer, user information may be part of the transaction.

h. International Transfers:
We may transfer and process data globally, including in countries with different data protection laws. Safeguards are applied as necessary.

7. DATA SECURITY

We implement technical and organizational measures to protect your information. While we strive for strong security, no system can guarantee complete protection. If a breach occurs, we may notify you via our site or email.

8. YOUR PRIVACY RIGHTS

Depending on your jurisdiction, you may have the following rights:

• Access to personal data we hold about you
• Correction or deletion of your data
• Object to or restrict processing
• Data portability
• Withdraw consent (where applicable)
• Lodge a complaint with a regulatory authority

To exercise these rights, please contact us at: privacy@bidfuse.com

9. OPTING OUT OF INTEREST-BASED ADVERTISING

You can opt out of personalized ads via:

• Bidfuse Opt-Out Page (provide device ID or browser info)

Note: Even after opting out, you may still receive non-personalized ("generic") ads.

10. COOKIES AND TRACKERS

Bidfuse uses cookies, beacons, and similar tools to track activity and improve services. These may be set by us or by third parties.

11. CHILDREN'S PRIVACY

Our services are not intended for children under applicable age thresholds (e.g., 13 in the U.S., 16 in the EEA). We do not knowingly collect personal data from children. If we discover such a collection, we will promptly delete the data.

12. EXTERNAL LINKS

Our websites or ads may contain links to external services. We are not responsible for the privacy practices of those sites. Please review their privacy policies separately.

13. CHANGES TO THIS POLICY

We may update this Privacy Policy to reflect changes in law or service offerings. Material changes will be announced on our website. Continued use of our services constitutes acceptance of the updated policy.

14. CONTACT US

For questions or concerns about our privacy practices: Email: privacy@bidfuse.com

Last updated: June 15, 2025

Email: privacy@bidfuse.com
Phone: (718) 833-3817