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Opting Out of Interest-Based Advertising

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Opting Out of Interest-Based Advertising

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At Bidfuse, we respect your privacy choices and are committed to providing transparency around how personalized ads are delivered. You can choose to opt out of receiving ads that are tailored to your interests across various platforms and devices.

General Interest-Based Advertising Opt-Out

Bidfuse uses signals such as the websites you visit, mobile apps you use, and your engagement with ads to infer your interests and display more relevant advertising. For example, if you regularly engage with travel-related apps or content, you may be shown more ads for travel offers or related services.

Importantly, Bidfuse does not collect personal identifiers like your name or contact details. All processing is in line with our Privacy Policy, which outlines how we manage and safeguard your data.

You can opt out of interest-based advertising through the following options:

1. AdChoices & Industry Opt-Out Tools

You may opt out of interest-based advertising through industry-supported initiatives:

  • AdChoices – Visit youradchoices.com to manage ad preferences.
  • NAI’s Mobile Choices – To control interest-based ads on your mobile devices, visit: https://www.networkadvertising.org/mobile-choice
  • NAI’s TV Choices – For Connected TV devices, visit: https://www.networkadvertising.org/internet-connected-tv-choices
2. Device-Level Opt-Out Options
Mobile App Advertising

To stop receiving personalized ads within mobile apps, you can disable ad tracking directly on your device:

  • Android: Go to Settings > Privacy > Ads and toggle Opt out of Ads Personalization.
  • iOS: Navigate to Settings > Privacy > Apple Advertising and enable Limit Ad Tracking (for iOS 14 and earlier) or disable Personalized Ads (iOS 14.5+).

Please note: This action is specific to the device on which the setting is applied. You must repeat the opt-out process on each device individually.

Mobile Web Browsing

To opt out of targeted ads while browsing on your mobile web browser, you can disable tracking or adjust cookie settings in your browser’s privacy or security settings.

Connected TV Devices

Interest-based advertising can also be disabled on Connected TV (CTV) platforms by adjusting system settings:

  • tvOS/iOS Devices: Enable Limit Ad Tracking
  • Android TV: Enable Opt Out of Interest-Based Ads
  • Roku: Navigate to Privacy > Advertising and enable Limit Ad Tracking

Refer to your device manufacturer’s privacy policy for specific instructions, as steps may vary by model or OS version.

3. Bidfuse-Specific Opt-Out

You can request to opt out of personalized advertising across Bidfuse’s network. When you do, we will no longer use your advertising ID to serve interest-based ads. However, you may still receive general ads that are not tailored to your preferences.

To submit your opt-out request:

  • Via Browser Cookie – Opt out of personalized ads on mobile web.
  • Via Device Identifier – Submit your mobile advertising ID for Android or iOS:

Enter your Device Advertising ID:

  • Android ID / Google Advertising ID

iOS Identifier for Advertisers (IDFA)