A lot of people look at the Google Certified Publishing Partner badge and see it as decoration. It isn’t. Being GCPP isn’t about passing a
Traffic is steady. Demand is live. And yet a publisher’s programmatic revenue falls off a cliff overnight. No bans. No algo changes. Nothing obvious. The
Not every milestone needs a press release. Not every partnership starts on a stage. Most of ours began simply. A publisher looking for stronger yield.
In programmatic, scale without efficiency erodes value. More impressions don’t automatically translate into higher yield. Not when supply paths are long, fees compound, and signal
