Bidfuse Privacy Policy for EEA Users

Effective Date: [Insert Date]

This Privacy Policy describes how Bidfuse Pte. Ltd. and its affiliates (collectively, “Bidfuse”, “we”, “us”, or “our”) collect, use, disclose, and protect your personal data when we provide advertising services to our clients and when you visit our websites or interact with ads we serve, in compliance with the General Data Protection Regulation (GDPR) and other applicable data protection laws in the EEA.

1. Who We Are

Bidfuse provides mobile and digital advertising technology solutions to help our clients deliver more relevant and personalized advertisements. Our services include data processing for ad delivery, measurement, and reporting. In some instances, Bidfuse acts as a data controller (e.g., when collecting data via our own website), while in others, we act as a data processor on behalf of our clients.

2. Information We Collect

a) Information Collected via Our Services (as a Processor)

When you interact with ads served by Bidfuse or visit websites and apps that use our advertising technology, we may collect:

Device identifiers (e.g., IDFA, GAID)
IP address
Browser type, language, and settings
Device type and model
Mobile carrier
Operating system and version
Geolocation data (limited to coarse location)
Interaction data (e.g., ad impressions, clicks)
Time zone and network information

We do not intentionally collect personal data such as name, email address, phone number, or credit card information via our advertising services unless you voluntarily provide such data in an interaction (e.g., a lead generation form).

b) Information Collected via Our Websites (as a Controller)

When you visit our website or communicate with us, we may collect:

Contact information (e.g., name, email address)
Professional information (e.g., company name, job title)
Technical and usage data (via cookies and similar technologies)
Information submitted through forms (e.g., demo requests, support tickets)

3. Purposes And Legal Bases For Processing

We process your data only when we have a lawful basis under the GDPR, including:

Consent – where you have given explicit consent (e.g., via cookie banners).
Contractual necessity – to perform a contract with you.
Legitimate interests – to provide and improve our advertising services, detect fraud, ensure security, and conduct analytics.
Legal obligations – where processing is necessary to comply with applicable laws.

4. How We Use Your Information

We may use the information we collect:

To deliver relevant ads and measure their performance.
To improve and develop our services.
To provide customer support and respond to inquiries.
To prevent fraud and ensure security.
To comply with legal obligations.
To conduct aggregated analytics and reporting.

5. Sharing Of Information

We may share your personal data with:

Clients and partners – to fulfill our advertising and measurement services.
Affiliates and subsidiaries – for operational and support purposes.
Service providers – who process data on our behalf under strict contractual obligations.
Authorities or legal bodies – when required by law or to protect our rights.

We do not sell your personal data.

6. International Transfers

Your data may be transferred to, and processed in, countries outside the EEA, including countries that may not provide the same level of data protection. When we transfer your personal data internationally, we ensure appropriate safeguards are in place, including:

Transfers to countries recognized by the European Commission as providing adequate protection.
Standard Contractual Clauses (SCCs) approved by the European Commission.
Other lawful transfer mechanisms under GDPR.

For details about the safeguards we apply to specific transfers, you may contact us at privacy@bidfuse.com.

7. Information Collected On Behalf Of Third Parties

Certain ads served by Bidfuse may collect information voluntarily provided by you (e.g., through surveys or lead forms). This information may include personal or non-personal data and is typically forwarded to the advertiser and governed by their privacy policies. We may temporarily store this data for reporting purposes, in compliance with applicable laws. Learn more at www.bidfuse.com/leadgen.

8. Cookies And Similar Technologies

We use cookies, pixels, and similar technologies to:

Analyze site usage and performance.
Deliver personalized advertising.
Maintain session and user preferences.
Enable site functionality.

You can manage your cookie preferences via your browser settings or by visiting our Cookie Policy. Please review third-party privacy and cookie policies where applicable.

9. Children’s Privacy

Bidfuse does not knowingly collect personal data from children as defined by applicable laws (e.g., under 16 in the EEA, under 13 in the U.S.). We comply with COPPA, GDPR, and CCPA requirements for age-based data processing and apply appropriate age-gating controls.

10. Third-Party Websites

Our services and websites may contain links to third-party websites. Bidfuse is not responsible for the privacy practices or content of these third parties. We encourage you to review their respective privacy policies.

11. Opting Out Of Interest-Based Advertising

You may opt out of receiving interest-based ads from Bidfuse by visiting our Opt-Out Page and submitting your device ID or other identifiers. You may still receive non-personalized (“generic”) ads after opting out.

To opt out of survey participation, follow the opt-out or skip instructions in each survey. You can also unsubscribe from marketing emails using the link provided in such communications.

12. Your Rights Under GDPR

Subject to conditions and limitations under the GDPR, you have the following rights:

Right of access – Request access to personal data we hold about you.
Righ
t to rectification – Request correction or completion of inaccurate data.
Right to erasure – Request deletion of your data (anonymization qualifies).
Right to restrict processing – Limit how we process your data in certain cases.
Right to data portability – Receive a copy of your data in a structured format.
Right to object – Object to processing based on legitimate interest.
Right to withdraw consent – Where processing is based on your consent.
Right to lodge a complaint – File a complaint with a data protection authority.

To exercise your rights, contact us at privacy@bidfuse.com or manage preferences in your user account (if available).

13. Changes To This Privacy Policy

We may update this Privacy Policy from time to time. Material changes will be communicated via our website or directly where appropriate. The current version will always be available at www.bidfuse.com/privacy. Please review it regularly.

Contact Us
If you have any questions or concerns about this Privacy Policy or your personal data, please contact us at:
privacy@bidfuse.com

Bidfuse.