Last Updated: July 14th, 2025
This Cookie Policy explains how Bidfuse Media Technologies Pte. Ltd. and its affiliated companies (“Bidfuse”, “we”, “us”, or “our”) use cookies and similar tracking technologies to collect and process information about visitors and users across our ad delivery ecosystem, websites, and our partners’ digital properties.
A cookie is a small text file placed on your device when you visit a website. These files are used to remember information about your browsing behavior, such as language preferences or login details, and help deliver a more customized online experience.
1. Who Places Cookies on Your Browser?
As part of our advertising services, Bidfuse partners with publishers, ad networks, and technology vendors (“Partners”) who may allow our cookies to be placed on their websites and mobile platforms. In such cases, our cookies are classified as third-party cookies. These are distinct from cookies placed directly by the website owner.
Our cookies may be triggered when you interact with these websites and are designed to collect non-identifying behavioral data such as:
- Pages visited
- IPv4, device type, browser, and OS details
- Interaction with Bidfuse-served ads (e.g., views, clicks)
2. How We Use Cookies
We use cookies and similar technologies to support several key functions:
- Frequency Capping: Avoiding repetitive ad exposure
- Campaign Measurement: Tracking performance metrics like views and clicks
- Fraud Detection: Preventing invalid traffic and ensuring authentic user engagement
- System Health: Supporting diagnostics, maintenance, and service optimization
In some cases, Bidfuse may receive additional insights from its Partners or affiliated entities to enhance user targeting or measure aggregated audience trends.
We do not collect sensitive identifiers such as your name, address, financial data, or government-issued IDs through these cookies.
3. Data Sharing and Collaboration
The data collected through cookies on Bidfuse or our Partners’ websites may be shared with:
- Our affiliated group of companies
- Advertisers and demand partners for campaign delivery and reporting
- Third-party vendors (e.g., hosting providers, analytics platforms, and data enrichment partners)
Any such sharing is done in accordance with applicable data protection laws and contractual obligations.
4. Partner and Third-Party Cookies
Partners may also set their own cookies when you visit their websites. We do not control these cookies and recommend that you review the respective privacy policies of those websites to understand how your information is being handled.
5. Opting Out of Interest-Based Advertising
If you prefer not to receive behaviorally targeted advertising via the Bidfuse Ad Network or its affiliates, you may opt out at any time by visiting our opt-out page:
Please note:
- We need to store an opt-out cookie in your browser to recognize your choice.
- If you delete or clear your browser cookies, or switch to a new browser or device, you’ll need to opt out again.
- Even after opting out, you may still receive ads from Bidfuse, but they will not be personalized.
6. Managing Your Cookie Preferences
You can manage or disable cookies via your browser settings. However, blocking cookies may limit functionality on certain sites or disrupt the delivery of relevant ads.
If you have questions or concerns about how Bidfuse uses cookies, feel free to contact us at privacy@bidfuse.com.
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