Effective Date: July 14th, 2025
All publishers participating on the Bidfuse platform are required to comply with the content standards outlined below. These guidelines govern the suitability of content within apps and mobile websites (“Properties”) that use Bidfuse’s advertising services. Bidfuse reserves the right to revise these standards at any time, and it is the responsibility of the Publisher to ensure continued compliance with the latest version. By using the Bidfuse platform, the Publisher acknowledges and agrees to be bound by the current version of these Content Standards.
1. Prohibited Content
Content included on any Publisher Property must not include or promote:
Violence or Abuse:
- Depictions or descriptions of assault, rape, or sexual violence
- Injury or harm inflicted on humans or animals
- Graphic scenes including blood, mutilation, or dismemberment
- Acts of torture or executions
Sexually Explicit or Inappropriate Material:
- Full or partial nudity, including exposed breasts, genitalia, or buttocks
- Simulated or implied sexual activity
- Sexually explicit language or imagery
- Touching or fondling of a sexual nature
Hate Speech or Discriminatory Content:
Content that promotes hatred, violence, or discrimination based on:
- Race or ethnicity
- National origin
- Color
- Religion or belief
- Political affiliation
- Disability or medical condition
- Age or senior status
- Gender identity or sexual orientation
- Military or veteran status
Illegal Drugs and Related Content:
- Promotion or sale of illegal substances
- Content depicting or facilitating the use of recreational or herbal drugs (e.g., psilocybin, salvia)
- Content encouraging drug paraphernalia or accessories
Copyright Infringement:
- Content that facilitates unauthorized downloads of copyrighted materials (music, video, software, etc.)
- Apps or websites offering torrents or linking to illegal file-sharing services
2. Restricted Content
Bidfuse may permit limited monetization of the following content types, subject to jurisdictional laws and compliance review:
- Gambling-related apps or platforms (where legally permitted)
- Content containing or depicting firearms or other weapons
- Health or medical content, including birth control, fertility, and abortion topics
- Alcohol and tobacco-related content
- Political content or campaign material
- Dating or matchmaking services
- Apps or sites operating under incentive models (e.g., incentivized installs or clicks)
- User-Generated Content (UGC) and Consumer-Generated Media (CGM), provided such content adheres to all applicable content and conduct standards
3. Behavioral Standards
Bidfuse mandates the following for all Publisher Properties:
- Mobile applications must have a valid listing on a recognized app store
- Mobile websites must operate under a valid, active domain name
Prohibited Behaviors Include:
- Redirects or clickjacking that send users to unintended destinations
- Software that initiates pop-ups, alters browser settings, or interferes with user experience
- Automatic downloads triggered without user consent
- Web pages that refresh automatically without user action
- SEO manipulation or deceptive content construction
- Ads that are hidden, non-viewable, or placed in a manner to falsify impressions (e.g., stacked ads, background ads)
Bidfuse reserves the exclusive right to determine the validity of impressions and may classify those that breach these conditions as invalid.
4. COPPA Compliance
Publishers must declare whether their Properties are compliant with the Children’s Online Privacy Protection Act (COPPA) at the time of registration with Bidfuse. For more information, please refer to [insert COPPA resource link].
5. Enforcement
Violation of these Content Standards may result in temporary or permanent suspension of ad placements, site or app-level restrictions, or full account termination, as determined solely by Bidfuse.
For further details, please review the Bidfuse Terms of Service.