At Bidfuse.com, we’re committed to delivering a secure, transparent, and brand-safe advertising experience. As a trusted partner to advertisers and media owners worldwide, we maintain strict content policies and quality checks across our network and exchange to prevent fraudulent activity and inappropriate content. We do not allow advertising that includes restricted or prohibited content as outlined in these guidelines.

All parties working with Bidfuse—advertisers, publishers, developers, and agencies—are responsible for ensuring that the products or services they promote meet these standards and comply with all applicable local, regional, national, and international regulations.

Core Advertising Rules

• Every claim within an ad must be verifiable and supported by credible evidence.
  
• Advertisements must be respectful and free of offensive or inappropriate material.
  
• Misleading, deceptive, spammy, or outdated promotions are not allowed.
  
• Ads must not advertise or facilitate access to illegal goods or services.
  
• Ads must respect the intellectual property and legal rights of others.
  
• Products, pricing, deals, and discounts promoted in the ad must be easily found within two clicks from the landing page or through a basic search on your site.
  

These policies serve as a general framework and are not exhaustive. Depending on your region or industry, additional requirements may apply. Bidfuse may update these guidelines at any time, and continued use of our services implies agreement with any such revisions.

Examples of Disallowed or Restricted Content Include:

• Violent or graphic content
  
• Sexually explicit or obscene material
  
• Alcohol and tobacco (subject to jurisdictional restrictions)
  
• Hate speech or discriminatory content
  
• Illegal or unapproved drugs and supplements
  
• Gambling services or platforms (where restricted by law)
  
• Content related to prostitution
  
• Weapons or tools promoting violence
  

Bidfuse retains the right to remove any content that it deems to be non-compliant, illegal, or otherwise harmful without prior notice and without liability.

Ad Behavior Policy

To maintain a high-quality user experience, all ads must behave predictably and respectfully when interacted with. We do not permit ads that:

• Cause devices to freeze, lock up, or behave erratically
  
• Show changing or inconsistent creative elements
  
• Use auto-play with sound, force clicks, or redirect users automatically
  
• Spread adware, malware, or redirect to unsafe domains
  
• Show blank creatives, errors, or content that disappears on interaction
  
• Lead to broken landing pages, unclickable creatives, or have missing close buttons
  
• Mismatch between the creative and the destination landing page
  

Staying compliant with these policies—and our Terms and Conditions—is your responsibility. Any exceptions must be pre-approved by Bidfuse in writing.

Violation Response Process

Bidfuse follows a strict review protocol when dealing with ad quality violations or suspicious content:

• Problematic creatives will be blocked before they are published.
  
• Ads found to breach behavior or content policies post-approval will be rejected.
  
• Advertisers will be notified. Repeated violations may result in an immediate ban from the Bidfuse platform.
  

Please review these guidelines regularly, as they are subject to change without notice.