Effective Date: January 05, 2025
At Bidfuse, we value your privacy and are committed to protecting your personal information. This Pri-vacy Policy explains how we collect, use, share, and secure your data when you interact with our adver-tising technology, services, and websites.
1. INTRODUCTION
This Privacy Policy outlines how Bidfuse, along with its affiliates and partners (collectively, “we”, “our”, or “us”), handles information we collect about you when you access our services. This includes our adverti-sing platform, demand and supply partner integrations, lead generation forms, analytics services, and related offerings.
By using our services, you agree to the practices outlined in this Privacy Policy. If you do not agree, please discontinue use of our services.
2. INFORMATION WE COLLECT
We may collect or receive the following types of information through various interactions with our servi-ces:
a. Device and Usage Data:
IP address
Device type, make, model, and identifiers (e.g., IDFA, AAID)
Browser type, version, language
Operating system
Referring URLs and exit pages
b. Interaction Data: Ad impressions
Clicks and pageviews
Survey responses or form submissions (when applicable)
3. HOW WE USE YOUR INFORMATION We use the information we collect to:
Deliver and optimize advertisements
Improve targeting and ad relevance
Prevent fraud and enhance security
Support customer service and technical operations
Fulfill legal and contractual obligations
We may also aggregate or anonymize data for internal analysis and business purposes.
4. LEGAL BASES FOR PROCESSING
Depending on your location, our legal basis for processing your information may include:
Your consent (e.g., for cookies or personalized ads)
Fulfillment of a contract
Compliance with legal obligations
Our legitimate business interests (e.g., fraud prevention, service improvement)
5. DATA RETENTION
We retain your information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. Typically:
Advertising data: retained for up to 12 months
Aggregated/anonymized data: retained indefinitely
6. WHO WE SHARE YOUR PERSONAL INFORMATION WITH
a. Publishers and Supply Partners:
We may share engagement metrics with app and website owners to help them evaluate ad perfor-mance and audience behavior.
b. Advertisers and Demand Partners:
We provide advertisers with campaign analytics and performance reports. This includes audience tar-geting insights and attribution metrics.
c. Marketing and Data Partners:
We work with analytics and measurement vendors who help enrich user profiles and optimize ad deli-very.
d. Service Providers:
Third-party vendors assist with hosting, analytics, security, billing, customer support, and related servi-ces.
e. Affiliates and Group Companies:
We may share information within our corporate group to enhance service offerings and provide unified support.
f. Legal Requirements:
We may disclose data when required by law, legal process, or to defend our rights or property.
g. Business Transfers:
In the event of a merger, acquisition, or asset transfer, user information may be part of the transaction.
h. International Transfers:
We may transfer and process data globally, including in countries with different data protection laws. Safeguards are applied as necessary.
7. DATA SECURITY
We implement technical and organizational measures to protect your information. While we strive for strong security, no system can guarantee complete protection. If a breach occurs, we may notify you via our site or email.
8. YOUR PRIVACY RIGHTS
Depending on your jurisdiction, you may have the following rights:
Access to personal data we hold about you
Correction or deletion of your data
Object to or restrict processing
Data portability
Withdraw consent (where applicable)
Lodge a complaint with a regulatory authority
To exercise these rights, please contact us at: privacy@bidfuse.com
9. OPTING OUT OF INTEREST-BASED ADVERTISING
You can opt out of personalized ads via:
Bidfuse Opt-Out Page (provide device ID or browser info)
Note: Even after opting out, you may still receive non-personalized (“generic”) ads.
10. COOKIES AND TRACKERS
Bidfuse uses cookies, beacons, and similar tools to track activity and improve services. These may be set by us or by third parties. For more on our cookie usage and controls, see our [Cookie Policy].
11. CHILDREN’S PRIVACY
Our services are not intended for children under applicable age thresholds (e.g., 13 in the U.S., 16 in the EEA). We do not knowingly collect personal data from children. If we discover such a collection, we will promptly delete the data.
12. EXTERNAL LINKS
Our websites or ads may contain links to external services. We are not responsible for the privacy prac-tices of those sites. Please review their privacy policies separately.
13. CHANGES TO THIS POLICY
We may update this Privacy Policy to reflect changes in law or service offerings. Material changes will be announced on our website. Continued use of our services constitutes acceptance of the updated policy.
14. CONTACT US
For questions or concerns about our privacy practices: Email: privacy@bidfuse.com
This Cookie Policy explains how Bidfuse Media Technologies Pte. Ltd. and its affiliated companies (“Bid-fuse”, “we”, “us”, or “our”) use cookies and similar tracking technologies to collect and process informa-tion about visitors and users across our ad delivery ecosystem, websites, and our partners’ digital pro-perties.
A cookie is a small text file placed on your device when you visit a website. These files are used to re-member information about your browsing behavior, such as language preferences or login details, and help deliver a more customized online experience.
1. Who Places Cookies on Your Browser?
As part of our advertising services, Bidfuse partners with publishers, ad networks, and technology ven-dors (“Partners”) who may allow our cookies to be placed on their websites and mobile platforms. In such cases, our cookies are classified as third-party cookies. These are distinct from cookies placed directly by the website owner.
Our cookies may be triggered when you interact with these websites and are designed to collect non-identifying behavioral data such as:
Pages visited
IPv4, device type, browser, and OS details
Interaction with Bidfuse-served ads (e.g., views, clicks)
2. How We Use Cookies
We use cookies and similar technologies to support several key functions:
Frequency Capping: Avoiding repetitive ad exposure
Campaign Measurement: Tracking performance metrics like views and clicks
Fraud Detection: Preventing invalid traffic and ensuring authentic user engagement
System Health: Supporting diagnostics, maintenance, and service optimization
In some cases, Bidfuse may receive additional insights from its Partners or affiliated entities to enhan-ce user targeting or measure aggregated audience trends.
We do not collect sensitive identifiers such as your name, address, financial data, or government-is-sued IDs through these cookies.
3. Data Sharing and Collaboration
The data collected through cookies on Bidfuse or our Partners’ websites may be shared with:
Our affiliated group of companies
Advertisers and demand partners for campaign delivery and reporting
Third-party vendors (e.g., hosting providers, analytics platforms, and data enrichment partners)
Any such sharing is done in accordance with applicable data protection laws and contractual obliga-tions.
4. Partner and Third-Party Cookies
Partners may also set their own cookies when you visit their websites. We do not control these cookies and recommend that you review the respective privacy policies of those websites to understand how your information is being handled.
5. Opting Out of Interest-Based Advertising
If you prefer not to receive behaviorally targeted advertising via the Bidfuse Ad Network or its affiliates, you may opt out at any time by visiting our opt-out page:
https://bidfuse.com/opt-out
Please note:
We need to store an opt-out cookie in your browser to recognize your choice.
If you delete or clear your browser cookies, or switch to a new browser or device, you’ll need to opt out again.
Even after opting out, you may still receive ads from Bidfuse, but they will not be personalized.
6. Managing Your Cookie Preferences
You can manage or disable cookies via your browser settings. However, blocking cookies may limit functionality on certain sites or disrupt the delivery of relevant ads.
If you have questions or concerns about how Bidfuse uses cookies, feel free to contact us at privacy@-bidfuse.com.
At Bidfuse, the protection of our systems and data is a top priority. We are committed to maintaining a secure environment across all our applications, services, and platforms. Our teams actively monitor, test, and enhance security measures to ensure safe usage for all users, clients, and partners.
If you believe you’ve identified a potential security issue or vulnerability in any of our products or servi-ces, we appreciate your responsible disclosure. Your input helps us improve our security posture and protect our ecosystem.
To report a security concern, please log in to the Help Center and submit a detailed report through the Create a Ticket section, select ticket’s preset topic – Security Report. Your request will be processed asap by our SQA Team.
At Bidfuse, we respect your privacy choices and are committed to providing transparency around how personalized ads are delivered. You can choose to opt out of receiving ads that are tailored to your interests across various platforms and devices.
General Interest-Based Advertising Opt-Out
Bidfuse uses signals such as the websites you visit, mobile apps you use, and your engagement with ads to infer your interests and display more relevant advertising. For example, if you regularly engage with travel-related apps or content, you may be shown more ads for travel offers or related services.
Importantly, Bidfuse does not collect personal identifiers like your name or contact details. All proces-sing is in line with our Privacy Policy, which outlines how we manage and safeguard your data.
You can opt out of interest-based advertising through the following options:
1. AdChoices & Industry Opt-Out Tools
You may opt out of interest-based advertising through industry-supported initiatives:
AdChoices – Visit youradchoices.com to manage ad preferences.
NAI’s Mobile Choices – To control interest-based ads on your mobile devices, visit: https://www.ne-
tworkadvertising.org/mobile-choice
NAI’s TV Choices – For Connected TV devices, visit: https://www.networkadvertising.org/internet-con-
nected-tv-choices
2. Device-Level Opt-Out Options
Mobile App Advertising
To stop receiving personalized ads within mobile apps, you can disable ad tracking directly on your device:
Android: Go to Settings > Privacy > Ads and toggle Opt out of Ads Personalization.
iOS: Navigate to Settings > Privacy > Apple Advertising and enable Limit Ad Tracking (for iOS 14 and earlier) or disable Personalized Ads (iOS 14.5+).
Please note: This action is specific to the device on which the setting is applied. You must repeat the opt-out process on each device individually.
Mobile Web Browsing
To opt out of targeted ads while browsing on your mobile web browser, you can disable tracking or adjust cookie settings in your browser’s privacy or security settings.
Connected TV Devices
Interest-based advertising can also be disabled on Connected TV (CTV) platforms by adjusting system settings:
tvOS/iOS Devices: Enable Limit Ad Tracking
Android TV: Enable Opt Out of Interest-Based Ads
Roku: Navigate to Privacy > Advertising and enable Limit Ad Tracking
Refer to your device manufacturer’s privacy policy for specific instructions, as steps may vary by model or OS version.
3. Bidfuse-Specific Opt-Out
You can request to opt out of personalized advertising across Bidfuse’s network. When you do, we will no longer use your advertising ID to serve interest-based ads. However, you may still receive general ads that are not tailored to your preferences.
To submit your opt-out request:
Via Browser Cookie – Opt out of personalized ads on mobile web.
Via Device Identifier – Submit your mobile advertising ID for Android or iOS:
Enter your Device Advertising ID:
Android ID / Google Advertising ID
iOS Identifier for Advertisers (IDFA)
If you are unsure how to retrieve your advertising ID, visit your device’s privacy settings or refer to your device manufacturer’s support documentation.
4. California Residents: Do Not Sell My Data
If you reside in California, you have the legal right to opt out of the sale of your personal data under the California Consumer Privacy Act (CCPA).
To exercise this right, please submit the following:
Your device advertising ID (Android or iOS) or browser ID
Your email address (if known and voluntarily shared)
Once submitted, we will process your request in compliance with applicable privacy laws. Opting out may not stop all data collection, but it will prevent your data from being sold or used for interest-ba-sed advertising.
Contact & Additional Support
If you need assistance or have questions about opting out, please contact our SQA team:
privacy@bidfuse.com
Be sure to include your advertising ID or browser identifier if you are submitting a request, so we can locate your data and action your preferences correctly.
You may also View My Cookie ID to check the unique identifier used by our systems for interest-based advertising purposes.
This Privacy Policy describes how Bidfuse Pte. Ltd. and its affiliates (collectively, “Bidfuse”, “we”, “us”, or “our”) collect, use, disclose, and protect your personal data when we provide advertising services to our clients and when you visit our websites or interact with ads we serve, in compliance with the Gene-ral Data Protection Regulation (GDPR) and other applicable data protection laws in the EEA.
1. WHO WE ARE
Bidfuse provides mobile and digital advertising technology solutions to help our clients deliver more relevant and personalized advertisements. Our services include data processing for ad delivery, mea-surement, and reporting. In some instances, Bidfuse acts as a data controller (e.g., when collecting data via our own website), while in others, we act as a data processor on behalf of our clients.
2. INFORMATION WE COLLECT
a) Information Collected via Our Services (as a Processor)
When you interact with ads served by Bidfuse or visit websites and apps that use our advertising tech-nology, we may collect:
Device identifiers (e.g., IDFA, GAID)
IP address
Browser type, language, and settings
Device type and model
Mobile carrier
Operating system and version
Geolocation data (limited to coarse location)
Interaction data (e.g., ad impressions, clicks)
Time zone and network information
We do not intentionally collect personal data such as name, email address, phone number, or credit card information via our advertising services unless you voluntarily provide such data in an interaction (e.g., a lead generation form).
b) Information Collected via Our Websites (as a Controller)
When you visit our website or communicate with us, we may collect:
Contact information (e.g., name, email address)
Professional information (e.g., company name, job title)
Technical and usage data (via cookies and similar technologies)
Information submitted through forms (e.g., demo requests, support tickets)
3. PURPOSES AND LEGAL BASES FOR PROCESSING
We process your data only when we have a lawful basis under the GDPR, including:
Consent – where you have given explicit consent (e.g., via cookie banners).
Contractual necessity – to perform a contract with you.
Legitimate interests – to provide and improve our advertising services, detect fraud, ensure security, and conduct analytics.
Legal obligations – where processing is necessary to comply with applicable laws.
4. HOW WE USE YOUR INFORMATION
We may use the information we collect:
To deliver relevant ads and measure their performance.
To improve and develop our services.
To provide customer support and respond to inquiries.
To prevent fraud and ensure security.
To comply with legal obligations.
To conduct aggregated analytics and reporting.
5. SHARING OF INFORMATION
We may share your personal data with:
Clients and partners – to fulfill our advertising and measurement services.
Affiliates and subsidiaries – for operational and support purposes.
Service providers – who process data on our behalf under strict contractual obligations.
Authorities or legal bodies – when required by law or to protect our rights.
We do not sell your personal data.
6. INTERNATIONAL TRANSFERS
Your data may be transferred to, and processed in, countries outside the EEA, including countries that may not provide the same level of data protection. When we transfer your personal data internationa-lly, we ensure appropriate safeguards are in place, including:
Transfers to countries recognized by the European Commission as providing adequate protection.
Standard Contractual Clauses (SCCs) approved by the European Commission.
Other lawful transfer mechanisms under GDPR.
For details about the safeguards we apply to specific transfers, you may contact us at privacy@bidfu-se.com.
7. INFORMATION COLLECTED ON BEHALF OF THIRD PARTIES
Certain ads served by Bidfuse may collect information voluntarily provided by you (e.g., through sur-veys or lead forms). This information may include personal or non-personal data and is typically forwarded to the advertiser and governed by their privacy policies. We may temporarily store this data for reporting purposes, in compliance with applicable laws. Learn more at www.bidfuse.com/leadgen.
8. COOKIES AND SIMILAR TECHNOLOGIES
We use cookies, pixels, and similar technologies to:
Analyze site usage and performance.
Deliver personalized advertising.
Maintain session and user preferences.
Enable site functionality.
You can manage your cookie preferences via your browser settings or by visiting our Cookie Policy. Please review third-party privacy and cookie policies where applicable.
9. CHILDREN’S PRIVACY
Bidfuse does not knowingly collect personal data from children as defined by applicable laws (e.g., under 16 in the EEA, under 13 in the U.S.). We comply with COPPA, GDPR, and CCPA requirements for age-based data processing and apply appropriate age-gating controls.
10. THIRD-PARTY WEBSITES
Our services and websites may contain links to third-party websites. Bidfuse is not responsible for the privacy practices or content of these third parties. We encourage you to review their respective priva-cy policies.
11. OPTING OUT OF INTEREST-BASED ADVERTISING
You may opt out of receiving interest-based ads from Bidfuse by visiting our Opt-Out Page and sub-mitting your device ID or other identifiers. You may still receive non-personalized (“generic”) ads after opting out.
To opt out of survey participation, follow the opt-out or skip instructions in each survey. You can also unsubscribe from marketing emails using the link provided in such communications.
12. YOUR RIGHTS UNDER GDPR
Subject to conditions and limitations under the GDPR, you have the following rights:
Right of access Request access to personal data we hold about you.
Right to rectification – Request correction or completion of inaccurate data.
Right to erasure Request deletion of your data (anonymization qualifies).
Right to restrict processing – Limit how we process your data in certain cases.
Right to data portability – Receive a copy of your data in a structured format.
Right to object – Object to processing based on legitimate interest.
Right to withdraw consent – Where processing is based on your consent.
Right to lodge a complaint – File a complaint with a data protection authority.
To exercise your rights, contact us at privacy@bidfuse.com or manage preferences in your user ac-count (if available).
13. CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy from time to time. Material changes will be communicated via our website or directly where appropriate. The current version will always be available at www.bidfuse.-com/privacy. Please review it regularly.
Contact Us
If you have any questions or concerns about this Privacy Policy or your personal data, please contact us at:
privacy@bidfuse.com
This Data Subject / Consumer Request Policy supplements the Bidfuse Privacy Policy for EEA and exp-lains how Bidfuse Pte. Ltd., along with its subsidiaries and affiliated companies (collectively, “Bidfuse”, “we”, “us”, or “our”), processes requests from individuals (“you” or “your”) in accordance with applicable privacy laws, including the General Data Protection Regulation (“GDPR”) and similar data protection frameworks.
If you are located outside the EEA, please refer to our Privacy Policy for non-EEA users.
Exercising Your Data Subject / Consumer Rights
Under applicable privacy laws, you may have the right to access, delete, or exercise other rights in re-lation to your personal data. In order to process and honor such requests, we require certain informa-tion from you to identify and locate any data we hold about you.
We will only use the information you provide as part of your request to fulfill and document your data subject rights, in accordance with applicable laws.
1. Right to Access Your Information
Subject to applicable law, you may have the right to request access to the personal data we hold about you, such as mobile advertising identifiers or cookie-based digital identifiers. Where applicable, we will provide you with information we are reasonably able to locate that relates to you.
To submit an access request or seek assistance with the process, please contact us at:
privacy@bidfuse.com
2. Right to Deletion (Erasure or Anonymization)
You may also have the right to request that we delete or anonymize your personal data. Upon recei-ving a valid and verified request, we will comply with the request, unless we are legally required to retain the data (e.g., for fraud prevention, dispute resolution, billing, or legal obligations).
To make a deletion request or if you need assistance, contact:
privacy@bidfuse.com
3. Authentication Requirements
To ensure that your request is legitimate and to protect your privacy, we are required to authenticate your identity before processing any rights-related requests.
Please include the following mandatory information when submitting your request:
Your full name
The country where you are located at the time of making the request
A signed affidavit (Download the PDF form here: [Insert link])
Screenshots or documentation showing one or more of the following:
Your Mobile Advertising ID (e.g., IDFA/GAID)
Cookie IDs or any digital identifiers relevant to the request
4. Submitting Requests by Mail
If you prefer to submit your data subject access request in writing by mail, please send a signed and completed request along with the required information to:
Info
(718) 833-3817
info@bidfuse.com
Address
1085 Warburton Ave, New York
NY 10701, United States
5. Complaints and Contacting the Data Protection Officer
If you are dissatisfied with our response to your data subject request or have concerns about our handling of your personal data, you may contact our Data Protection Officer (DPO) at:
privacy@bidfuse.com
You also have the right to lodge a complaint with your local data protection supervisory authority.
Last updated: January 05, 2025
Email: privacy@bidfuse.com
Phone: (718) 833-3817
